Discover Our Mission and Philosophy
We exist to capture the beauty of nature without damaging nature itself. We are dissatisfied with the wastage of today's consumerism. Low-quality, mass-produced items are bought today, binned, and tossed out tomorrow without thought for their impact on the natural world.
Change is possible. At the Linen Way, we're working to transform the world one step at a time, starting with how home textiles are produced. By choosing ethical materials and production processes, we create long-lasting, sustainable products that protect our world.
When we think of the most beautiful things in the world, many things first come to mind are nature. We love nature. And seek to connect to it for our peace of mind and well-being in this modern world that keeps spinning forward at an ever-faster rate. When we connect with it, we try to have as little impact on it as possible. We see it as the right way. We keep that in our hearts as we search the world for beautiful ways to bring the gifts of nature into our homes.
We source dyes with less toxicity and lower water usage. We favour raw materials that replenish quickly. And we hope that when anyone is done with any of those products, they will biodegrade until they are once again indistinguishable from the nature we hold so dear. Because we don’t think it’s just the right way to do things, we think it’s the beautiful way.
Linen Way. The Beautiful Way.