About Our Founder
Svetlana Gouchtchina, hailing from Latvia and Ukraine, brought to Canada in 2001 the rich tradition of textile craftsmanship from her upbringing, where skills like knitting, sewing, and embroidery were passed down through generations.
An already skilled and accomplished writer and teacher at the University of Latvia, Svetlana quickly recognized an opportunity to introduce the beauty and sustainability of natural fabrics married with traditional quality craftsmanship to Canadian homes.
In 2002, that vision took shape, fueled by Svetlana's passion and her daughter Maria's suggestion for the company's name: Linen Way. With her first order of $1000 Canadian dollars, Svetlana embarked on her entrepreneurial journey, starting the business from the cozy confines of their living room.
With continued determination, hard work and continued market demand for natural textiles, Linen Way’s offerings have since grown to include over 700 products. These range from towels, napkins, home décor and clothing. While tradition continues to be core foundation to the company, in 2009 the company moved to its current warehouse and showroom in Concord Ontario marketing a huge milestone for Svetlana and her family.
Over the years, Linen Way products have been featured in various publications such as Canadian House and Home, Chateline, Home and Country and Style at Home to name a few. The first featured spot on CityLine however remains near and dear to Svetlana as it truly propelled the brands success. The very tablecloth, now a cherished memento, still graces the Gouchtchina family’s home, reserved for special occasions.
To date, Svetlana and her family who have also joined the company, Maria and Michael, continue to dedicate and preserve their heritage with sustainability and the timeless natural beauty of linen.